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What’s up guys?! last week I asked you what your biggest struggles were in your photography businesses and I had over fifty of you respond and tell me resoundingly it’s marketing. so today I’m coming to you with five ways you can market your photography business today. so let’s get right in! number one leverage content marketing. now, I know a lot of people are talking about content marketing right now and maybe you’re thinking “what the heck is content marketing?” well, it’s simply creating a piece of content or material (That could be a video pr blog post even utilizing your Instagram stories) to solve a problem or answer someone’s questions you’re creating value and answers around whatever it is the topic that you know best,.
You’re essentially creating consistent, reliable, and informative information that will attract your ideal client instead of pushing and pushing – that feels so obvious like you’re selling. if that makes sense? so instead of saying hey I’m a photographer you should book me you create a blog post that says here are five ways you can get better images at your next portrait session or your next engagement session you’re creating content and helpful content at that. that is more likely to be shared and then the person doesn’t feel like they’re being sold to. through out pieces of your content marketing you can be putting in pictures that you have taken giving your tips and linking to your work so these are targeted pieces of content that point them back to you. so you don’t feel like you’re selling and they don’t feel like they’re being sold to. however, your work is inside those blog posts. your tips are there and it’s linking back to you! So you’re establishing yourself as an expert and creating loyalty.
Tip number two: is to plan a collaboration shoot so what I like to do is I like to go on Instagram go through hashtags geo ties and find some vendors that I’d like to work with that I’ve never worked with before because you want to create new connections once you have those pictures you can cross promote you can share and tag each other and they’ll share and tie to you so their audience will become your audience your audience will become their audience and you’re lifting each other up together tip number three is to start a referral so a referral program is simply that it’s just a rewards program for your past clients if they go ahead and refer you to new clients this is a great way to up your word-of-mouth referrals and in a non pushy way you can circle back to people that you photographed in the past and let them know that this referral program is now in action so it’s a great way to email them or send them a message and not be pushy but really just let them know what they could get from you for free or what they could earn by simply sharing about your work so I think a referral program is extremely effective way especially if you want to work with a very specific clientele and you’ve found that you’ve worked with them before so if you love the people that you’ve worked with before and you want to work with more people like them a referral program can be incredibly effective tip number four is to give back this is the perfect time to get back into your community align yourself with a charity or a fundraiser that your brand can stand behind and photograph that event for free not only will your images probably be shared in a newsletter or wherever the charity or fundraiser promotes those but you’ll also meet other vendors it’s a great way for you to have content to blog about or share about it tells your community you’re still active you’re still a photographer and this is a cause you care about tip number five is to create partnerships with local businesses in your market partnerships are really based on relationships so I want you to create a list of businesses you think would align well with your brand and go introduce yourself offer up some headshots for them offer how you can bring value to them before you expect them to give value to you because that relationship will start off on a great flooding and once they trust you they’ll start referring to you and you can create some sort of mutually beneficial partnership so for example maybe you want to work with a local gel shop and you volunteer to shoot one of their runway shows for free once they totally love your photos and they loved working with you you could offer to give them a free canvas of some of the pictures that you’ve taken at their event up on the wall and say that you’d love to leave some of your business cards this is a great way to cross-promote but it starts with the relationship so be sure to give before you ask so this has been just five of many ways that you can market your photography business and I want to hear what was your favorite tips what’s one step that you’re going to be implementing is a very near future leave it for me in the comments section let’s continue the conversation if you have questions I love to answer them and I’ll see you next week bye guys
Hi everyone. I am Jamie Delaine Watson from jamiedelainewatson.com. Thank you so much for tuning in today. Today we’re going to be talking about how photographers can market their photography business on Facebook. I’m sure it’s a topic we’ve all heard so much about. Yeah, be on Facebook, find clients on Facebook. But I’m actually gonna give you practical tools today about how to use your Facebook page to its maximum potential so you can … Your clients can start finding you through this amazing social media tool. Okay? Let’s get started. Okay, first things first. You’re gonna need a really engaging cover photo. Now I always recommend that photographers have a cover photo with their face, their logo, and their business tag line if they have one, and their URL, because right away that’s something that’s gonna draw the viewer in. We see so many photography companies online, on Facebook. And so by having your face, that’s so unique to you, and we know that it’s your business.
And so make sure you’re in your cover photo. After you get an awesome cover photo, we need a profile photo. If you have never had professional head shots taken as a photographer, you need them. You need to find a photographer friend, hire a photographer to take awesome portraits of you that can help you market your business. So you have an awesome cover photo, you have an awesome profile photo. They should be similar colors, from the same shoot, so instantly when people come to your page it looks branded and it looks professional. The next thing you’re gonna wanna do is schedule posts regularly. What I mean by this is I don’t just want you sharing stuff on Facebook when you had a shoot. Because I don’t know about you, but my season in Vancouver, it’s quite seasonal. In the winter we get lots of rain, or we get snow, or it’s cold and people just aren’t excited about photos on those dark days.
So I want my Facebook page to stay active all the time, so how I do this is by scheduling. If scheduling freaks you out and you’re not used to scheduling social media, Facebook makes it so easy. You can schedule posts and photos right in the platform. So you go just to add a photo or a status like you normally would, and instead of hitting post, you click the arrow next to it and hit schedule, and you can select when to schedule it.
I recommend posting about one photo per day. And what’s interesting about Facebook is single photos tend to perform better than posting big albums at once. So what I mean by that is if you’ve recently done a shoot, don’t put up a full album of it. Put up three days of just one sneak peek announcing the blog post every time, that way you’re gonna be sending traffic to your branded blog and website, getting them off the Facebook platform and getting them to see your other awesome work. After you do that, after you have single photos posted, then you can put a full album up, maybe the next week, of all the blog photos for that specific shoot. The great thing about this is now you’ve hit your audience four different times with the same shoot. Cause the reality is, not all of our fans are seeing what we post on Facebook. I think my rate is something like 20%, 10%, and that’s actually a pretty good rate for a Facebook page.
So that’s a Facebook page that people are regularly engaging with and that I’ve been building for years, and so your rank might even be lower, and that’s all right. But it means that we need to consistently be posting content so people can see it multiple times and see your awesome work. Posting it once is not enough. The other tip is to regularly post content from your business page to your personal page. Personal pages tend to get a lot higher … What’s the word? Views. More people will see them, more people will comment on them. It’s just because Facebook is trying to get ad revenue from businesses, so they tend to penalize the business pages a bit more and give priority to the personal pages. So as often as you can share your business work to your personal, the better. I mean you don’t want to, of course, make your personal Facebook page only about your business, but your friends want to support you, and so they’ll want to see your work as well.
Especially as a photographer, I find there’s so much overlap with clients of mine that are Facebook friends on my personal page that still want to see that work as well. Now when you post a photo, you’re gonna wanna say something about the shoot. You’re gonna have it linked in the blog post, and you’re also gonna try to have a call to action as much as possible. So what I mean by this is it feels really silly, but saying, “Booking portraits for next month,” or, “Still booking weddings for 2018.
Contact me here.” Letting people know exactly where to contact you, linking to your contact form, and providing information about your shoots. Sometimes people just need that extra push, and actually reading a call to action is a really helpful thing. Now one final tip. When you post albums to Facebook pages, I just found this amazing new scheduler tool, and I’ll put a link to it in the description below. I feel like if I say the name I’ll butcher it, so just check the link in the video description. So this allows you to schedule albums, which was a total game-changer for my business with the amount of shoots and weddings that I do.
Because as I mentioned, I don’t want to shoot a wedding, and then a few days later post the blog post, and then share a sneak peek picture, a link to the blog post, and the album all on Facebook. Because then I’m only hitting people that happen to be on Facebook that Tuesday afternoon, I want to schedule it out. But up until now, or still, in the Facebook platform itself you can’t schedule albums ahead of time. So you can’t upload a full album within your Facebook page and hit schedule. It’s just not possible. But there’s this awesome new program that I found, and I think it’s 20 or 30 dollars a month. Anyway, I want to share it with you, so the link is in the description below.
So this has been a game-changer for me, cause currently, as I’m talking to you, I have the next three months scheduled out of full Facebook albums to go up every four or five days to my page, which is crazy. So I have a lot more tips to talk to you about Facebook pages, but if you’d like to read those, can you click the link below? It’ll be jamiedelainewatson.com/Facebook, and that’ll be an opt in that will provide you with exactly the text you should have when you post an album, and some more tricks and tips for engaging captions and call to actions. So I hope you enjoy that.
Thank you so much for tuning in today, please like this video. Comment and subscribe, of course, and I’ll see you next week. Thank you. .
Hey guys what is going on today I have 50 travel photography tips to take your photos to the next level alright guys so I got the idea to do this video from two wandering souls they did a blog post on 32 photography ideas for traveling and they included us in there I decided to run with that article and make 50 tips on making better travel photography if you want more travel photography tips go down into the description check out their blog post I’ve linked it down below also with this video I’ve reached out to a bunch of different influencers other instagramers travelers photographers and I had them submit some of their best travel
photography tips so guys this video is a bunch of tips that’s a collection from a bunch of different people before we get started in the tips guys I’d love it if you go check out their instagrams go see who they are what they’re all about go give them some love I’ve included links to all of their accounts down below everyone here is an awesome photographer and they put a ton of awesome content out there they’re giving away some of their best secrets so you can be successful when you’re taking photos out on your next adventure this is a big one there’s a lot of content to unpack in here sit back relax check out these 50 tips to up your travel photography game if possible always shoot raw this will provide a ton of flexibility in post when editing and when in doubt underexpose the photo because you’ll be able to regain most of this detail but if the photo is overexposed the details are lost forever the general rule of thirds most cameras and phones have a grid try to place the most important
aspect on one of the four intersections charge all the batteries although it may seem like a boring tip this is a useful one having multiple charge batteries ensures that you’ll be capturing a once-in-a-lifetime sunset that cannon shot or your family or the gorgeous hotel that you’re staying in we usually carry at least two extra batteries for each device and make sure to pack all the chargers and cords necessary it’s all about perspective a lot of people will be visiting the hotel you’re staying at or the beach you’re walking on but how many will be laying on the ground to get the perfect shot we found that looking at things from multiple perspectives enables us to create an original and unique photograph so get down on the ground look up
look down look everywhere and get a different view than you’re used to bring the necessities and narrow it down I love to have mobility to trek to remote places and not worry about my back breaking this also forces us to get creative with smaller parameters in terms of give me insurance I have had all my gear stolen off a rooftop during a shoot in New York City and thankfully State Farm save the day connect with others talk to locals it can be easy to stay at a hostel with other international travelers but look into a local bed and breakfast or an Airbnb where you’re renting a room in a house with others so you can get to know the culture on a deeper level if you see something while shooting in the street it never hurts to ask someone to take their portrait I’ve always regretted not asking but I’ve never regretted asking bring your camera everywhere but we all knew that right shoot in the moment people can spot a posed photo a mile away but when you’re shooting in the moment capturing
the real raw emotion and actions that that aren’t staged your photo will feel more organic and relatable get in your photos it took me over a year of photography to finally realize this I had hundreds of photos from around the world that I wasn’t too excited to post anywhere and I couldn’t figure out why anyone can take a picture of a monument each building etc if you get in the frame it adds a perspective and some personality it also makes your photo more unique and not like any other photo on the Internet nate is always carrying our vlogging camera while I take pictures on the different one so it takes more time and planning to get a photo with one of us in it which is why I didn’t do it for so long but the effort is totally worth it carrying cameras around can attract a lot of attention to yourself a lot of times we embrace that and we take it as an opportunity to ask the locals if they mind being in the photo or video sure there are a lot of people who are not into it which is a little
awkward but I can’t even count how many times this question brings hugs and smiles to their faces just make sure your camera is ready when this happens for the priceless shot most of my best travel photos are taken either at sunrise or sunset I use the mobile app Sun surveyor to know the exact time of the sunrise and sunset in my specific location as well as the exact path that the Sun is going to take throughout the day be sure you know your location at least 30 minutes prior so you can set up your camera and don’t miss the shot when posting your travel photos to Instagram crop your images to the 4 by 5 aspect ratio this allows your photos to take up the maximum of real estate in the feed which will lead to higher
engagement from your audience be sure to keep this in mind as you’re out shooting and compose your photos accordingly challenge your perspective is there a famous landmark you want to shoot a guarantee everyone and their mother has taken a picture at eye level straight on even Google Streetview probably has the same photo find a new vantage point climb a tree get on your butt sneak into a rooftop bar across the street yes we’ve definitely done this whatever it takes to make it fresh tell a story I think the most important thing is to tell a story with your photography what is it you’re trying to say with your photography my I think if you consider the aim of your travel or photography you start to move and shoot with more purpose and direction your work will have more substance behind it and people will really be able to feel and engage what you’re doing I can guarantee if you find this purpose you for one will feel way more excited and motivated by your work and at the end of the day that is what matters most learning color theory when considering the
composition of a photo it helps to think about what colors will be present certain color combinations are more visually pleasing than others the colors that are opposite each other on the color wheel are considered complementary colors a few examples would be red green blue orange purple and yellow so if you’re going to shoot a photo of yourself in the woods perhaps consider wearing something red as it complements the greens of the leaves Moss grass etc you don’t need expensive professional gear to take great photographs but you do need to understand your camera well I think it’s important to invest in a decent DSLR camera you don’t need to get the top-of-the-line model especially if you’re a beginner shop within your budget and take time and learn and understand your camera and the basics of photography principles before you travel you can find a good camera for under $500 if you shop older models or consider buying used enroll in a photography
course and spend time watching youtube videos to learn how to adjust settings on your cameras and then practice practice practice before you leave for your travels have patience and think about your shot aside from the usual suspects of mastering composition light and technical stuff our biggest tip would be have patience with your photography sometimes you’re so worried about getting the shot that you start snapping away without really stopping to check your settings or think about the scene in front of you when you do that you tend to miss out on many great photo opportunities because you haven’t taken the time to really absorb what’s around you there’s nothing worse than looking at your photos later and thinking if I’d only get the shot from this angle instead when you slow down you’ll start to see these
small details and a totally new way of composing shots in D filters are your friend invest in a quality travel tripod and a set of ND filters neutral density I’m a big fan of long exposure photography and you’ll need to keep the camera as still as possible the ND filter is essential to capture these shots during the day because what they do is they cut out how much light hits your sensor if you’re near water it flattens out and really makes that photo pop takes a bit getting used to but once you learn the basics it’s really addicting use any natural elements colors or textures around you they’ve always adds such a great pop and unique spend to the usual travel photos you see in popular destinations make your photos standout and not look like every other photo that was taken in the same spot wake up early stay out late not only will we catch more sunrises and sunsets but if you’re around when it’s not peak tourism
time you’ll beat or miss the crowds and you’ll be able to get those epic postcard photos you dream up early morning or later in the day are also great times to get some beautiful lighting while traveling and shooting street photography keeping your camera in this mode will ensure that you don’t miss the shot because of exposure keep your ISO slightly higher if you’re moving between shade and direct Sun take into consideration the size and scale of both of your subjects if a building or monument is massive make sure to have the person stand far enough away to fill enough the frame so they don’t get lost in the photo don’t make your viewer play
Where’s Waldo I only use prime lenses for two reasons one I’m so familiar with all my lenses that I know exactly how far away I need to be from something to capture the shot I had in mind two Prime’s have a wide aperture so I can shoot in low-light without a flash and I can get insanely shallow depth of field to isolate what I want to photograph setting your camera into burst mode means that you’ll get several shots taken with a single click of the shutter this is especially helpful when you’re trying to take an action shot like a whale breaching on the water surface carry a small tripod a tripod will seriously up your photo taking game there are several reasons for this but one main reason we carry a tripod is that we can get shots of epic landscapes with ourselves in the picture have patience especially in crowded places getting epic shots and famous places takes time you can expect to show up at iconic spot like the Eiffel Tower or trinket era and get the perfect shot on your first try you’ll need to be patient with the crowds and wait for people to pass by you’ll likely have to take several shots just to get it right try a polarizer this is relatively
inexpensive it that will really take your landscape shots to the next level polarisers work best on sunny days when the sky is blue and will make the colors pop like the blue in this glacier lake in the himalayas don’t be afraid of rain or clouds cloudy days can sometimes be disappointing when you’re on vacation but often they make the most interesting photos clouds soften the sun’s rays like a natural light box and make it possible for you to get great shots even in the peak of afternoon they also create cool moody effects that will make your pictures more interesting than if you had a clear blue sky make sure your lens is clean this might sound obvious but time and time again that return home from an epic trip – when I find my pictures on my computer there’s a spot in every single shot pay attention to what you’re wearing
not saying that you should carry an unrealistic floor-length dress on a long hike so you can get get a pretty shot at the top but if you’re headed somewhere that you really want a photo in front of avoid shirts with writing stay away from super busy patterns also consider colors that are neither they’re dull nor super bright and avoid shirts that will show us wet stains it happens to the best of us change the focus point we all love photos where the subject is in focus and the background is blurred right practice this technique by focusing on unexpected points like a flower in front of a church take a photo in the exact same spot with the flower blurred and the church in focus sometimes and the unexpected focal point makes the most
interesting photos change the way you look at the world there’s beauty all around you whether it’s flashy or not sometimes it’s not easy to see like a white sand beach but other times beauty can be imperfect the everyday when you start seeking out beauty and every day around you you’ll notice the reflection and puddles the patterns and tiles you’ll notice the texture of the tree bark and how the small hole in the fence makes this super unique shape you’ll start to love graffiti and the walls covered with interesting vines you’ll start seeing beauty in unexpected places capture it don’t overthink it this might sound contradictory after just piling up a list of tips and things to think about when taking photos but the thing is even if you’re a pro you can’t do all these things each time you snap a photo and when you have a moment or two to capture a shot go for it spontaneity is beautiful if you have the
time look at your pictures and think about how you can make it better and snap another there’s not much that would ruin if trip faster than losing all your photos I used to think I’ll just back up my pictures when I’m at home but I can tell you from experience that you may not have that luxury your memory card that you’re using could be damaged or your camera could be stolen I’m not trying to scare you but I do want you to be prepared use light and shadow I’ll put the camera down and watch how the sun rays affect the scene in front of me and then look for a way to capture it with a unique perspective using the shadows organization is key find the system that works for you I organize all my photos by year-month-day and what we did that day this way I can always find what I need quickly in both Lightroom and I can find them on my hard drive in the same way unfortunately it’s very rare that those epic shots you see all of our Instagram are made in camera it’s amazing what the editing software can do with a raw photo spend time learning Lightroom
because as soon as you start enhancing your photos you’ll be able to create some stunning pictures share your photos immediately this may seem obvious but don’t sit on your photography upload your photos and share them in your social media to get instant feedback the more you put yourself out there and the more you put your photography out there the better you’ll get as a photographer because you’ll get feedback because nothing big is built in a vacuum you’ll start finding out what works and what people really like to see and you’ll also find what you like sharing check your sensor there are so many times that have changed lenses and something has gotten this sensor while traveling the last thing you want is a hundred photos with a dot on bring a small handheld air blower and clean out your sensor wall on the road find a bag that fits your stock I’ve gone through so many travel
photography bags to find one that I really like you need to figure out how you shoot and what’s easy for you to get the gear you need while out and exploring don’t be afraid to break your gear this is why you get unjust insurance on everything I’ve destroyed so many cameras and lenses over the years but guess what they’re always covered if I left my camera in a safe spot then I would be missing out on so many epic shots do your research before you get to a new spot check out what other people are posting from there see what kind of photography they’re capturing this will give you insight into what you might need to bring with you don’t be afraid of the dark night photography is a ton of fun and it’s not as hard as it seems youse need a tripod and to learn the basics there are tutorials on YouTube and you can do it with any camera even if it’s not the best in what life it just takes understanding how to open your shutter and let more light in clear your cards every day every
night before you go to sleep dump your photos on a hard drive and back them up fresh cards each day mean that you’ll never have to worry about running out of space or losing your shots because your camera gets stolen or broken make sure you have enough hard drive space and a backup I was on a trip once where my friend ran out of hard drive space on day one of a two-week trip always be prepared with your gear properly and know that even if you shoot every day all day that you’ll never run out of space on your main drive or your backup also think about backing up on the cloud they have don’t have any chance of losing any of your photos even if everything got stolen on your trip less is more with gear don’t bring everything under the kitchen sink when you travel if you bring too much gear then you’ll get bogged down trying to use it all think of the absolute essentials to get the shots that you like to take learn every interior camera the Internet is exploding with
information as a photographer you’ll need to get past using the auto setting go through your camera’s manual and learn every button and every function on your camera once you master this then when you’re out shooting you won’t be fumbling around and missed the moment and the last tip that I have for you is sometimes we forget to put down the camera when you get somewhere and it’s amazing take it in grab some awesome photos and set aside the camera we’ve traveled with other couples and I’ve seen their entire trips ruined because they’re way too focused on getting the shot for Instagram unless you’re getting paid a ton of money you’re not there just to capture photos so enjoy the moment take it all in enjoy the experience alright guys so do you think those tips were helpful there’s so much to learn here from all these tips you don’t want to get out there and just be fumbling with your camera and missed the shot it’s all about capturing the moment it’s also about
experiencing the moment especially what I was saying with my last tip is that it’s all about enjoying the moment you don’t want to focus all your time and effort on just getting the shots there’s so many times I’ve seen it happen in front of me where people are so focused on just getting the shot that they forget that they’re actually traveling and that this is an experience and you want to be here and experience it so guys when you’re out on your next adventure make sure you take time soak it all in enjoy the moment because it’s pretty awesome to be able to travel and be in a world that’s so connected alright guys like I said the beginning make sure you go check out everyone that has contributed to this video there are all awesome
photographers I want us to say a special thank you to all of them for contributing their tips because wouldn’t be possible without you and guys if you haven’t already make sure you hit that subscribe button turn on those notifications and check us out on instagram at waterworks alright that is it that is the 50 travel photography tips guys if you want to see another video like this I’d love to hear from you so leave me a comment down below and I will see you on the next one